Monday, April 24, 2006

Investment Company Puts American Values First

From -- It is refreshing to read about a company like American Values Investments because they put American values first rather than just the bottom line. Here is an excerpt from the article:

"Is it really possible to make money by investing in the stock market and still be true to your personal values and beliefs? American Values Investments is counting on it. AVI is an investment advisory firm that believes corporate profits should come about as a result of good values, rather than in spite of good values.

Located in Johnson City, TN, AVI maintains a small portfolio of companies they deem worthy of investment. Companies are required to meet a surprisingly high minimum score on a point system that evaluates their commitment to values shared by Americans.

What really separates companies like AVI from less socially engaged investment advisors can be summed up in one of LeCraw's favorite quotes, from Henry Ford: "The highest use of capital is not to make more money, but to make money do more for the betterment of life." This is not just a slogan to which AVI pays lip service; it is a business model."

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