Friday, November 16, 2007

Former IBM Consultant Ditched His Suit To Serve Waffles

From the New York Post - "A former IBM consultant has shelved his suit and six-figure salary to sell Belgian waffles around the city from a yellow mobile food truck.

Thomas DeGeest, 37, of Chelsea, said a heart-to-heart talk with his wife last year made him trade in his corporate life for an apron, a set of waffle irons and some wheels."

"DeGeest began selling his flavorful fare in October - and said though he's not matching his former salary, he is making a living off the treats while bringing joy to the masses.

"A waffle makes people smile," he said. "I basically sell smiles."

Each customer has a choice between a traditional Brussels waffle, or a Liege waffle, a chewier version that's flavored with vanilla or cinnamon. The snacks range in price from $4 to $7 for the "Wafel of Massive Deliciousness," a waffle with all the dinges, or toppings." To read the complete story, please go to this page on

I don't know about you, but I'd love to see his yellow waffle truck come driving up in front of my office....

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